COOCHIE CANDLE STORY
Fragrance. Power. Perception.
Coochie Candle Co. is a fragrance brand built on a simple truth:
how you smell influences how you’re perceived and how you perceive yourself. Fragrance shapes mood, signals confidence, and sets the tone before you ever speak. What began with candles has evolved into intentional fragrance designed to shift energy, sharpen presence, and reinforce personal power.
Every fragrance we create is rooted in emotional chemistry and sensory psychology, focusing on how scent moves people both internally and externally. Here, fragrance is not passive. It’s strategic. It’s expressive. It’s a tool.
Whether for your home, your body, or your daily ritual, our fragrances are designed to help you show up deliberately and with intention.
Coochie Candle Co. isn’t about fitting in.
It’s about being intentional with the energy you project.
The Founder
The name Coochie Candle came first.
Bold. Playful. Impossible to ignore. It made people pause, laugh, and sometimes clutch their pearls. And that was intentional.
I created this brand during a season where I was done shrinking and done softening my voice to make others comfortable. The name was lighthearted on the surface, but rooted in something deeper. Ownership. Confidence. Presence.
What started as candles became a deeper exploration of fragrance itself. How scent shifts mood. How it anchors memory. How it quietly influences confidence, perception, and energy.
My background spans strategy, science, and storytelling, which is why this brand sits at the intersection of intention and experience. I don’t see fragrance as decoration. I see it as information. A tool. A signal.
Coochie Candle Co. reflects who I am now. Grounded. Confident. Intentional.
And it exists for people who are ready to stop dimming and start choosing how they show up.